Global Re-Mix and the New Corporate Playlist
Prof. Richard Scase has submitted the abstract of his speech at the 2nd Dresden Future Forum.
In his speech “Global Re-mix and the New Corporate Playlist”, he is going to speak about the major impacts of information and communication technologies on the global economy.
A few years ago, ‘globalisation’ was a promise and much debated. Today it is a reality but in totally re-invented and re-mixed ways. … We are now witnessing ‘Second Stage Globalisation’ with small and medium sized enterprises trading across borders with increasing frequency. But there is also a psychological outcome of ICT’s: the iPod generation who will be our future employees. … In terms of marketing and consumer behaviour, mobile technologies are demolishing the old categories and business models. We now live in a world of MySpace and YouTube.
