iPod Generation and Café Corporation

Prof. Richard Scase, speaker at the 2nd Dresden Future Forum, was interviewed by P3 Magazine.

In the interview, he forecasts the future of businesses referring to the points he already made in his speech at the 2nd Dresden Future Forum:

iPod Generation: Today’s generation is, according to Scase, far from uncommunicative. Instead, their ability to use computer and new technologies turns them into incredibly creative future employees.
Café Corporation: Companies need to provide an informal environment which attracts creative employees, such as those of the iPod-generation, and paves the way for innovation.
Leadership, not management: Scase prefers leadership to management, because it involves admiration, inspiraion and trust. The key to leadership is, in his eyes, a real understanding of employees and effective two-way communication.

Download the whole interview here.

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