An Inconvenient Truth about Advertising
Content
The session reveals the truth about traditional advertising, its effectiveness in the new networked world and what replaces it in the future.
Speaker
Jamie Burke has worked in global digital planning and creative strategy for brands ranging Rank Interactive, Kraft, Microsoft, Sony Ericsson. Since 2008 he has founded and run specialist social media & business enterprises bringing together some of the world’s greatest minds to help agencies (marketing, advertising and PR), media owners and brands adapt to a changing communications landscape (MD of Brando Social and now CEO of The 90:10 Group).
