Corporate Communication 2.0: The Silence of the Companies
Content
Companies are discovering the potential of social media and are increasingly using the opportunities that the social web offers. Social media covers all services on the Internet based on the idea of “social relations”. These include Facebook, YouTube, Twitter and Flickr – to name just a few – and of course blogs. Social media are used daily by millions of people and have emerged as a rapidly growing trend. Companies of all sizes from different industries are realizing the potential that lies in the “social relations” of the social web. Few companies can afford to do without social media, because activity on the social web takes place – either way – whether or not a company is involved or not.
How can a company keep control of its own message with so much complexity? What new approaches and stakeholders come into play here? The session presenters will provide ideas and openly discuss what opportunities arise from social media for corporate communications and the influence social media has on the established communication processes in organizations.
Session organizers
Born 1972 in Weilheim (Bavaria), Mario Grobholz is the CEO and founder of myON-ID Media GmbH. A graduate in Industrial Engineering with Business Studies, he can look back on many years’ experience in the design and implementation of new web-based business models for companies operating in the media, telecoms and internet sectors. Before launching myON-ID Media, Mario Grobholz worked as the Director of Business Development Web 2.0 at French national broadcaster TF1 and its German subsidiary Eurosport Media GmbH. During his time at TF1, it was his responsibility to introduce their Web 2.0 strategy in Germany. Prior to that, Mario Grobholz worked for the mobile phone provider O2 Germany in Munich where he took a lead management role in the online and mobile business for over 10 million signed-up customers. In early 2000, he was already experiencing considerable success as product manager at Web.de AG in Karlsruhe, building up the small ads market and the company’s dating product as a paid service. Mario Grobholz acquired his first experience of founding a company during the so-called “New Economy” era as Head of Marketing at the Munich based start-up Media Professionals AG, a technical provider for media and internet companies.
http://mario-grobholz.de
Frank Wolf is Head of Social Technologies and Collaboration at T-Systems Multimedia Solutions. He is an expert in knowledge management, social media and Intranet 2.0, subjects about which he regularly writes in his blog at www.besser20.de. His latest project, www.socialsoftwarematrix.org, concerns itself with the question of which social software solutions are best suited to corporate use. Before taking up his current post, he worked for Accenture as a manager in their eBusiness and Process Consultancy department. Frank Wolf studied Industrial Engineering with Business Studies at the Technical University in Dresden.
http://www.besser20.de/
Company
myON-ID Media GmbH develops and supplies technical solutions to companies and end users for the professional management of all types of social media activities. These include iMedia Lounge, the modular solution for the development of social media newsrooms for corporate clients, as well as the end customer services myonid.de (for personal branding) and Ruflotse.de (providing professional online reputation monitoring for end users). myON-ID Media GmbH was founded in 2007 and has its registered offices in Munich. Its investors include the T-Online Venture Fund and nexum AG.
T-Systems subsidiary Multimedia Solutions develops web-based solutions for major corporations and medium-sized enterprises. It employs around 1,000 staff who realize web innovations in services for the digital lifestyle sphere and the digital business sphere on behalf of customers from all sectors of the economy. This includes solutions for e-commerce as well as for information and knowledge management. In 2010, the company topped the New Media Service Rankings for the eighth year in succession.
