Maxi Kirchner on December 19th, 2006 in Business, Web 2.0 | 0 Comments
Tim O’Reilly refers to a recent interview with the Spiegel in his blog. He gave the interview after his speech at the 2nd Dresden Future Forum.
In the interview, Tim explains why he is beginning to get sick of the term Web 2.0, how he would explain human culture to an alien, how the mainstream can learn from early adopters and what attention and the wisdom of crowds means in the era of Web 2.0.
Read the complete interview on Spiegel Online International.
Maxi Kirchner on December 14th, 2006 in Business, Enterprise 2.0, Web 2.0 | 0 Comments
[IN GERMAN]
Dr. Frank Schönefeld, COO von T-Systems Multimedia Solutions, erklärt im E-Commerce Magazin im Artikel “Mitmachen oder Zurückbleiben” die Auswirkungen von Web 2.0 auf
- die interne und externe Unternehmenskommunikation sowie Marketing
- die Produktentwicklung, insbesondere in der IT-Branche
- Nischenmärkte, Stichwort “Long Tail”
Maxi Kirchner on December 5th, 2006 in Web 2.0 | 1 Comment
One result of the latest study about the present trends for the broadband market in Germany and the World is of special interest for marketing and communication of enterprises.
The survey “Deutschland Online 4″ of T-Online shows that the importance of Social-Web-Offers will increase the following years. A high percentage of participating experts are convinced that “the Internet will develop into a medium which is characterized to a high degree by user interaction”. As per T-Online-survey user generated content will become the customer’s main source for information about products and services. “Blogs, wikis, user rated review communities and mash-ups will also become increasingly important as part of Social Web” according to the summary of “Deutschland Online 4”. As a consequence, the experts see the exigence for companies to change their strategies about products and communication since the Social Web is going to be very important to reach their customers. Does that also mean that companies are going to loose ground on their image? Is it, on the contrary, going to be easier to create and offer products with guaranteed consumer-satisfaction as companies are able to involve users active? On the official “Deutschland Online 4”-Website, where details of survey can be found, the answer to both questions is “yes”.
Theresa Förster on October 24th, 2006 in Business, Enterprise 2.0, Future Technologies, Web 2.0 | 2 Comments
[IN GERMAN]
Bei dem 1. Business-Frühstück von T-Systems Multimedia Solutions konnten wir den Teilnehmern einen Einblick in die Welt von Web 2.0 geben und mit Ihnen die Vor- und Nachteile der neuen Anwendungen und Technologien diskutieren.
Nicht die Technologie, sondern deren sinnvolle Nutzung stand im Mittelpunkt der regen Diskussionen: Hinter dem inzwischen allgegenwärtigem Begriff „Web 2.0″ verbergen sich neben einigen schon länger bekannten Technologien im neuen Gewand auch viele neue Ideen: OpenSource, Interaktion, Social Networks, Collaboration, Desktop Replacement, Personal Publishing, Software as a Service.
Hier finden Sie die Vorträge unseres 1. Business Frühstücks.
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